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Check with seller E-commerce Performance Marketing Specialist (Ads)
- Location: Hà Nội, vietnam
JOB DESCRIPTION: E-commerce Performance Marketing Specialist (Ads)
Job Responsibilities
Campaign Strategy & Execution: Plan, build, and optimize paid advertising campaigns across all E-commerce platforms (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads) and external channels (Meta Ads, Google Ads).
Budget Management: Allocate and manage advertising budgets daily/monthly to maximize ROI and ROAS (Return on Ad Spend) while hitting GMV targets.
Conversion Optimization: Continuously A/B test ad creatives, copy, targeting audiences, and landing pages to improve click-through rates (CTR) and conversion rates (CVR).
Full-Funnel Management: Execute campaigns for all stages of the customer journey, from awareness (top-funnel) to conversion (bottom-funnel) and retargeting (loyalty).
Performance Tracking: Monitor, analyze, and report on key campaign metrics. Provide deep-dive insights on how ad spend correlates with organic growth and total shop revenue.
Bid Management: Manually or automatically manage bidding strategies (CPC, CPM, CPA) to ensure competitive visibility during peak sales seasons (Mega Campaigns) and off-peak periods.
Collaboration: Coordinate with the Content/Listing team to ensure ad creatives are aligned with landing page messaging, and with the Operations team to ensure stock levels can support the expected ad-driven demand.
Market Intelligence: Stay updated with platform algorithm changes, new ad formats, and competitor strategies to maintain a competitive advantage.
Job Requirements
Education: Bachelor’s degree in Marketing, Business, Advertising, or related fields.
Experience: 2–4+ years of experience in Performance Marketing, with a strong focus on E-commerce marketplaces (Shopee/Lazada/TikTok) and social media advertising.
Technical Skills:
Deep expertise in Platform Ad Tools (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads Manager).
Proficiency in Meta Ads Manager and Google Ads (Search, Shopping).
Advanced Data Analysis skills (Excel/Google Sheets for report automation and ROAS calculation).
Familiarity with tracking pixels, attribution models, and conversion tracking.
Soft Skills:
Data-Driven Mindset: Ability to make quick, logical decisions based on real-time data fluctuations.
Adaptability: Ability to thrive in a high-pressure environment where algorithms and platform rules change frequently.
Creative Thinking: Ability to identify "winning" angles for ad creatives and communicate them effectively to the design team.
Benefits
Competitive Compensation: High base salary + performance-based bonuses (linked to ROAS/Sales targets).
Professional Growth: Access to advanced advertising certifications (e.g., Meta/Google Blueprint), training on emerging marketplace technologies, and clear pathways to Growth Manager or Marketing Lead.
Work Environment: Fast-paced, result-oriented, and high-autonomy team environment.
Insurance: Full insurance coverage and competitive benefits packages in accordance with company policy.
Perks: Flexible working policies, team engagement programs, and exposure to large-scale marketing budgets.
Industry Keywords: ROAS, ROI, CPC, CPA, A/B Testing, Funnel Marketing, Retargeting, Conversion Optimization, Marketplace Ads.
Attributes: Analytical, ROI-Focused, Strategic, Agile, Data-Driven.
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