Check with seller Market Research And Customer Insight Manager
- Location: Hồ Chí Minh, Viet Nam
Mô tả công việc MISSION Responsible for surveying: Customers' preferences, behavior, shopping trends, consumption, Situation and trends of the retail market in Vietnam and the world. Level of awareness, interest and effectiveness of images, banner ads, promotions. … thereby giving insights to support the Commercial Department, Operation, Omni Channel, Marketing, ... in the process of planning, making business strategies, marketing effectively & successfully. RESPONSIBILITIES Report to: Marketing Director Duties and responsibilities include, but they are not limited: Coordinate with related departments to plan and implement research and survey activities on customers & competitors Conduct in-depth interviews with customers and target customers Understand business goals and design researchs to uncover potential customer habits. Prepare surveys, conduct surveys and analyze information & data about customers, competitors, market developments, communication & promotion activities. Working with partners providing market research services to have data for research and reporting. Interpret data, build reports and make recommendations based on report results. Perform SWOT analysis for market research. Constantly updating market trends and researching other agencies. Quyền lợi được hưởng Healthcare Laptop Allowances Salary review Insurance Annual Leave Yêu cầu kỹ năng COMPETENCIES Functional knowledge & experience: Meticulous, detailed, likes to work with figures. Good analytical and critical thinking skills. At least 3 years of experience in doing market research, surveying customers. Able to work well in a team. Good presentation skills. Advanced language skills (English). Hardworking, have transportation, can go business trips. Functional skill: Knowledge of statistical methods and experience in using statistical tools. In-depth knowledge of statistical software, databases and MS Office Know how to use a variety of data collection methods (polls, surveys, questionnaires, etc.). Proficient in search engines, web analytics and other business research tools. Understanding of data warehouse management, modeling and information mining. Familiarity with Customer Relationship Management (CRM) programs. Proficient in tools: Google Analytics, Google Trends, Social Mention, Facebook, Managerial skill: Ability to multi-task, organize work and manage time Other skills: Customer-centered attitude. Observational and analytical skills. Creativity and innovation capacity. REQUIRED BACKGROUND & ATTITUDE Education: University degree in Marketing, Business Administration, Statistics or related field Experience: 3 years of experience in market research analysis. Language: Fluent in Vietnamese and English. Office skills: Microsoft office (Power point, Word, Excel) Attitude: High sense of responsibility and seriousness with work, proactive decision-making, dynamism and passion for work. MORE INFORMATION Degree: Bachelor Age: Unlimited
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